The Chinese Taipei Football Association's "cross-border appointment" has launched a comprehensive reform and moved towards professional governance

The Chinese Taipei Football Association (CTFA) announced on the 10th that it has appointed Zhao Shiqiang as the new secretary-general, symbolizing a new starting point for comprehensive reform and professional governance. The association hopes to promote the overall development, transformation and upgrading of Taiwanese football through its rich experience in cross-border sports and administrative leadership.

Zhao Shiqiang served as the new secretary general of the Chinese Taipei Football Association

"I am well aware of the important position of football in the world, and I also see that Taiwan has a large participation population and unlimited potential." Zhao Shiqiang, from the field of baseball, has been deeply involved in sports policy promotion and international sports affairs for many years, and also pays attention to and supports football, emphasizing that only by taking root from the grassroots level, establishing a complete system, and strengthening international exchanges can we truly enhance the competitive strength, "I look forward to working side by side with partners in the football industry to let more young people shine on the international stage." ”

After Zhao Shiqiang takes office, he will focus on promoting the four major reform directions of the Chinese Taipei Football Association: 1. Transparency of governance: strengthen the openness and transparency of financial operations and decision-making mechanisms, and enhance the trust of the association's governance; 2. Marketing specialization: establish the brand identity of the team and enhance the image and market value of the men's and women's football teams in Chinese Taipei; 3. Resource integration: Promote the coordinated investment of government, enterprises and private resources, and accelerate the construction of football training centers and the optimization of venues; 4. Normalization of communication: Strengthen daily dialogue with members, football clubs, fans and the media, solicit opinions from all walks of life, and establish a positive cycle of co-creation and reform.

In response to the attention of the outside world about "cross-border appointments", Wang Linxiang, chairman of the Chinese Taipei Football Association, responded that Zhao Shiqiang has rich experience in organizational governance and resource integration in the professional sports industry, has participated in the development of sports policy in Taiwan, China for many years, and has the ability to lead the team to break through the situation in multiple challenges, "We believe that he can introduce the management thinking and institutional planning of other sports, and inject new energy and vision into Taiwanese football." ”