A carnival every four years! Do Chinese people really love football?
A heartfelt reflection, written four hours before the World Cup begins. Every four years, the World Cup sweeps across the entire internet right on schedule. Trending hashtags flood the screen, social media feeds buzz, bars and barbecue stalls are brightly lit (though the time zone for the US, Canada, and Mexico is indeed quite unfriendly), and passersby casually discuss upsets and last-minute winners—as if, in an instant, we've all become die-hard fans. Of course, some people treat the World Cup as a "startup venture," so Brother Di advises everyone to stay rational...
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