Sarcastic foul-baiting allegations lead to a cease-and-desist letter for Alexander; Dillon Brooks once promoted the board game in a video.

On May 28, Beijing time, Underdog Sports received a cease-and-desist letter for releasing a board game that ridicules Alexander's deliberate foul-drawing tactics.

The platform borrowed from the classic board game "Operation" to produce a derivative. The rule is simple: anyone who touches Alexander triggers an alarm, mimicking a foul whistle. The game is named "Unethical Basketball." During Game 3 of the Western Conference Finals between the Thunder and the Spurs, Underdog Sports also held a giveaway, offering 100 free copies of the game.

The Athletic obtained the cease-and-desist letter dated May 22. Attorney Eric Fishman of Ardent Fox Schiff LLP, representing Alexander, demanded that Underdog Sports permanently cease using Alexander's name, likeness, and image rights across all channels, including but not limited to the official website (including the "Unethical Basketball" special page), mobile apps, social media, digital marketing ads, promotional emails, push notifications, influencer collaborations, and physical merchandise like this board game.

The letter also requires the platform to destroy all existing copies of the board game and explicitly states that without permission, Alexander’s name, likeness, and personal image cannot be used. As of now, Underdog Sports has not responded.

Phoenix Suns forward Dillon Brooks appeared in a promotional video for this board game, which was posted on the "Unethical Basketball" special website and social media accounts. As of Wednesday night, the website was still operational.

This season, the Thunder are pushing hard for a championship, and Alexander's exceptional ability to draw fouls has been a hot topic. Many accuse him of deliberately baiting fouls, flopping, and even questioning his "sportsmanship." Over the past four seasons (including playoffs), he has taken 391 more free throws than the second-place player in the league.

Spurs star Victor Wembanyama was the first to bring up "sportsmanship" this season, fueling the ongoing controversy, which continues to generate discussion during the playoffs. In this postseason, Alexander has made 120 free throws, compared to only 114 field goals. Many media analysts have even tracked the number of times he falls to the ground to draw fouls. During a promotional event for Game 3 of the Western Conference Finals, Underdog Sports invited fans to repost on social media, recording every time Alexander hit the floor, for a chance to win the "Unethical Basketball" board game.

When asked about the "flopping" accusations during a Western Conference Finals visit to San Antonio, Alexander responded. "It doesn't affect me at all—neither motivates me nor discourages me. It's part of the game, and I'm used to it. I basically block out the outside noise and focus solely on what's happening on the court."