On June 17, Beijing time, Complex Media confirmed that Thunder star Shai Gilgeous-Alexander will return to the Nike brand.


The Shai 001, his debut signature shoe under Converse, was released in February 2025 as SGA contended for his first regular-season MVP. In 2026, he wore these sneakers to claim the NBA championship and Finals MVP, while also securing his second consecutive regular-season MVP, completing a back-to-back MVP achievement.

Nike issued an exclusive official statement to Complex: "We are thrilled to welcome Alexander to the Nike Basketball signature shoe family. After securing MVP honors for two straight seasons and making a significant impact under Converse, we look forward to continuing our partnership with one of the league's most creative leading players as he writes the next chapter."
SGA wore Nike sneakers during his college career at Kentucky and in his early NBA days. In 2020. In 2020, he signed with Converse, a subsidiary of Nike.
Since its release, the Shai 001 has maintained strong popularity, with multiple colorways paying tribute to different aspects of SGA's life journey. Popular editions, such as the "Butter" colorway, have seen resale prices on the secondary market soar to several times their original retail price.
The official announcement has yet to reveal whether the second-generation signature shoe, the Shai 002, will feature the Converse logo or the Nike brand mark.