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Hello everyone, I'm Brother Xiao.
I don't know if you have noticed, this year's king seems to be a little different, the routine of launching new skins every week is being broken, the current norm of the king is that a certain node will focus on a bunch of skins, and then there will be no new skins for the next two or three weeks, this week is the case.
In the past May Five Black Festival, the king chose to link up with the Sanrio family again, and launched a bunch of new skins, including Yao and Angela, two treasures and legends, the lottery skins of these two popular heroes, the visual inspection should have brought a lot of running water to the king, after all, the linkage is indeed very popular, and many players wearing new skins can also be seen in the game, and the grand occasion should be comparable to the linkage Jiang Ming Detective Conan at that time. According to the latest data disclosed by Tencent, the turnover of King Glory in the first quarter of this year reached a new high, which once again illustrates the success of this linkage.
And the enthusiasm of the players made the king complete the KPI ahead of schedule, and the direct consequence was that the king opened the "rest period", which is what everyone calls rotten. In the first week after the May Five-Year Black Festival, there was almost no official update of too much content, only the long-prepared Daji Meiloti Words Xingyuan event was opened, and the second week was this week, and there was no news of a new skin, and even the six-yuan brave skin was absent, which was unimaginable in previous years.
In fact, not only the May 5 Black Festival, but also this year's Spring Festival, in the early morning of the day when the limited skin for the Year of the Snake went on sale, players once used recharge to crowd the king's server, the specific number is unknown, but it must have made a lot of money, and it also made the king almost casually put on a new epic skin to pass away players, especially in March, it seems that only Ah Ke's source dream skin butterfly dance scene, until April, new skins were launched one after another.
On the one hand, it is a change in the operation strategy of the glory of kings, and the king is more and more inclined to release linkage skins in the skin, although this requires a certain amount of copyright fees, but the benefits brought are far beyond imagination, so you can see all kinds of fancy linkages: Sanrio family, Detective Conan, Frozen, Little Yellow Duck and Shendu Luoyang, etc., generally this linkage involves a lot of content, so the number of skins will also increase significantly, which is more suitable for focusing on the time point to go online and promote together, and it is not suitable for the way of trickle water.
On the other hand, it is true that each linkage can stimulate the passion of players, but the player's wallet is always limited, and if you want to make players continue to pay, you must always leave some buffer space, if you keep maintaining high-intensity and high-density linkage content, then the number of players who are willing to pay will only become smaller and fewer. In addition, the king also chose to make a good impression with free skins, and this year has accumulated a number of free brave skins, almost without interruption.
The upcoming 520 may be the focus of a new round of activities of the king, but if you want to reproduce the activity intensity of the May 5 Black Festival, I am afraid it will be time to wait until the 10th anniversary celebration.
The above is all the content, if you think it's not bad, you might as well like it and support it, if there is anything else you want to say, what you want to ask, what you want to see, leave footprints in the comment area, you will see it~
I don't know anything, I don't know anything; I'm Brother Xiao, let's chat!
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