Recently, there have been a lot of topics about the live broadcast circle, and we have seen the rise of a new type of live broadcast, but this type has just been sanctioned, and recently a certain audio official officially cracked down on this type of anchor, blocking 30,000 accounts a day.
This type of live broadcast is digital human virtual live broadcast, digital human virtual live broadcast as an emerging field that has risen rapidly in recent years, has aroused widespread controversy and discussion, this kind of virtual image as the core, through AI and motion capture technology to achieve real-time interaction of live broadcast form, although full of futuristic and technological charm, but also accompanied by many questions and challenges.
First of all, the rise of virtual live broadcast has brought about the innovation of industry models, on the one hand, digital human images can get rid of the time and space constraints of traditional anchors, and output content around the clock, providing more possibilities for brand marketing and content creation.
On the other hand, virtual anchors are not affected by real conditions such as age and appearance, and their "perfect" image attracts a large number of young users and forms a unique fan culture. However, it is this "perfectionization" that sparks a discussion of authenticity and emotional connection. Many viewers said that interactions with virtual anchors often lack warmth and realism, and it is difficult to generate deep emotional resonance.
With the gradual popularization of digital humans, some traditional anchors may face the risk of being replaced, especially in areas where content output is highly dependent on technology.
In general, while expanding the form of live broadcast and entertainment experience, digital human virtual live broadcast has also brought multiple challenges in technology, ethics and industry ecology, and the future development of this field requires more wisdom and efforts to balance innovation and standardization, do you have anything to say about this?