The female anchor created a fake persona, falsely claiming that the building behind her was bought by herself, and was named and criticized by CCTV

Speaking of the current live broadcast industry, everyone should be very clear that there are really too many fake characters, for example, a female anchor recently created a fake character and lied that the building behind her was bought by herself, and was criticized and arrested by CCTV.

Recently, CCTV13 reported an incident, according to reports, Ms. Wang spent more than 5,000 yuan in the live broadcast room to buy a "famous calligraphy and painting" that claimed to be worth hundreds of thousands of yuan, and this painting was a "welfare" given by the anchor, because the anchor claimed that his family was the chairman of the auction, and he was not bad at all.

And she also said that the fake one pays ten, and the results were determined to be fake after identification, so Ms. Wang called the police, and the subsequent investigation determined that the anchor's personality was fabricated, and the self-proclaimed chairman of the auction company in the video was fake, the building behind her was not hers, and the leisure manor was not hers, all of them were fake.

The cost of the 5,000 yuan calligraphy and paintings they sold was only about 50 yuan, and the anchor's team made a profit of up to 4 million yuan in two months, and has been arrested by the police, and the incident is still under further investigation.

There are so many harms about the anchor's false persona, which not only affects personal reputation, but also has a negative impact on the entire network environment and fan group.

This kind of trust breakdown not only leads to the collapse of the anchor's personal image, but also may trigger public opinion backlash, which will deal a heavy blow to his career. Is there anything you would like to say about that?