Witnessing the 15 billion box office glory of "Nezha 2", how does Xianxia Games take advantage of the situation to create a new cultural hit?

When "Nezha's Demon Boy in the Sea" topped Chinese film history with a devastating trend (it exceeded 15 billion last night), the audience was once again conquered by the magic of traditional cultural innovation and expression. And this Xianxia storm that swept the theater has also set off a surging wave in the game field - works such as "Sword and Fairy World", "One Thought and Leisure", and "Walking in the Wind" are transforming ancient myths, Taoist thoughts, and cultural relics into interactive immortal cultivation experiences with a new attitude, allowing players to complete the cultural root-seeking journey among the sword and immortals.

Sword and Fairy World (Open Beta in February 2025): A remake of mythology in the open world

As a blockbuster work of the 30th anniversary of the Sword and Fairy IP, "Sword and Fairy World" recreates the classic scene of Li Xiaoyao's sword slaying demons with the setting of "Xianxia Palu + Open World". The game's worldview is rooted in the creation myth of Pangu: Nuwa made people out of soil, Shennong molded beasts with grass, trees, earth and stones, and Fuxi molded gods (the inspiration for the spirit system). The canopy boats in the water towns of the south of the Yangtze River, the sea of clouds of the Shushan Sword School, and the poisonous miasma of the dense forests of Miaojiang not only pay tribute to the original work, but also show the artistic conception of Chinese landscapes. Moreover, we can also encounter a lot of cultural easter eggs in the game: you can enjoy the performance of the intangible cultural heritage "Suzhou Pingdan" on the stage in Suzhou City, and the BGM of many maps is also made of traditional musical instruments (guqin, pipa, flute, flute, etc.......

While being full of feelings, it also has a strong traditional cultural atmosphere, and the ingenuity of "Sword and Fairy World" in the production is still worthy of recognition. However, because the setting of the open world is a bit different from the original gameplay of the Sword and Fairy series, and it has only been in public beta for a month, many bugs need to be fixed urgently (such as the map is stuck, and the quest monster suddenly does not refresh), the official still has to seize the time to optimize, so as to give players a better experience.

"A Thought of Leisure" (has been in stable operation for 4 years): Ink and Danqing paint mortals to cultivate the road of immortals

This vertical screen placement mobile game is based on the ink painting style, and dismantles the Taoist cultivation system of "refining and refining qi, refining qi and transforming gods" into an idle game. We start from the view of pure emptiness, alchemy, refining, and imperial sword to visit the famous mountains and rivers, and uncover the secrets of the Three Realms (mortal, spiritual, and immortal) step by step. This design is obviously derived from the concept of "Taoism and Nature" in the Tao Te Ching, emphasizing the practice of conforming to the way of heaven and breaking through the shackles. The naming of many exercises and magic weapons in the game also refers to "Daozang", such as "Nine Turns of Jindan" corresponds to the Taoist theory of Nine Turns into Immortals, "Hot Wheels" directly refers to Nezha's magic weapon, derived from "Romance of the Gods", and "Climbing Clouds and Riding Dragons" is derived from "Zhou Yi Qiangua" "Time by six dragons to control the sky"......

The gameplay is mature, the painting style is eye-catching, and the popularity is not low, if you like ink and wash style to cultivate immortals, then it can be said to be the first choice. However, the editor also has to remind that after all, "Ask the Sword and Freedom" has been updated and iterated for 4 years, and the difficulty of cultivation is really a bit high now, and it is easy for newcomers to be blinded (13 great realms + hundreds of exercises + thousands of magic weapons).

"Treading the Wind" (reservation exceeded 1.2 million, the final test has been opened): The cultural healing power of lightweight immortal cultivation

The narrative of "a thousand years of penance before you can soar" in traditional immortal cultivation novels is obviously incompatible with the fragmented experience of mobile games, and it is not very in line with the current fast pace. As a result, "Treading the Wind" played the slogan of "Between breaths, you can become an immortal": offline hang-up automatically increases cultivation, Lingtian sows and harvests with one click, battles and plots can be accelerated and skipped, and a daily dragon can be done in about 5 minutes, and it can be cultivated while lying down. This "lightweight" design does not dissipate the depth of the culture of cultivating immortals, but transforms the philosophy of "Taoism and Nature" into a modern rhythm - as Lao Tzu said, "the road is simple", players can better understand the "rule by doing nothing" in the easy cultivation, this kind of cultivation of immortals similar to Shuangwen is what young people want more.

It is worth mentioning that the game itself is a huge melting pot of traditional culture, especially the eye-catching and fun machine spirit system - the ancient artifact transformation to help the battle, their prototypes are real cultural relics in the real world, and the production team designed a beautiful vertical painting for it, and also gave it a very strategic active and passive effect.

I'm here as an example of the purple instrument spirit "Heavenly Drum Yin Lei" that will be given away in the main quest during the internal test, its prototype is the [Tiger Seat Phoenix Bird Lacquered Wood Drum] during the Warring States Period, and the humanoid vertical painting in the game is cleverly used to decorate the bird-shaped decoration on the cultural relics, and is designed to be similar to the image of Lei Zhenzi in "Romance of the Gods". As for the skill of this machine spirit, it must also be related to thunder - the active skill "Thunder Quake Heavenly Punishment" can cause damage + shield shattering effect to the target, and the passive skill "Divine Switch" will make all your divine powers have a broken shield effect. You can also learn the knowledge of traditional culture by playing a game, and the production team is really good at playing!

Conclusion: Cultivating immortals is not only about fighting and killing, but also about cultural resonance

From the mythological reproduction of "Sword and Fairy World" to the breaking circle of the instrument spirit of "Treading the Wind", Xianxia Games is reconstructing traditional culture with a younger language. If you prefer ink and wash to cultivate immortals, "A Thought of Leisure" is naturally worth a try, and the "lazy people cultivating immortals", you might as well make an appointment for "Walking on the Wind", after all, the happiness of "breathing into immortals" is the treatment that only the male protagonist of Shuangwen has. (The official website pre-registration rewards include growth-type rare ancient treasures, which will automatically increase their attributes!) )