Valorant Launches Echo Plan: The first phase of 10 million funds empowers youth sports education in underdeveloped areas

On May 16, 2025, Tencent Games' benchmark product, Valorant, officially announced the launch of a strategic public welfare project, the "Echo Project", the first phase of which will transform the emotional resonance of the player community into tangible social value through the in-game public welfare product matrix in collaboration with professional public welfare organizations, and pave a sports track for young people in underdeveloped areas to the future.

1. Core objectives and public welfare mechanism

The "Echo Project" is based on the framework of "Cyclical Theme + Long-term Operation", and the first phase of the project focuses on the public welfare action of "Born Fearless, Dream Building Stadium". The in-game limited-edition charity pack "Echo Pack//V25" (available for a limited time from May 16th to May 31st) will realize the innovative transformation of commercial value and social responsibility. A portion of the proceeds from each sale will be accurately invested in physical education empowerment projects in Kashgar, Xinjiang and underdeveloped areas in more than 10 provinces, municipalities and autonomous regions across the country through the tripartite joint implementation system of Tencent Growth Guardian, Tencent Philanthropy and One Foundation.

2. Three-dimensional physical education solutions

1. Innovation of sports infrastructure: The multi-functional sports field in Kashgar, Xinjiang, in the first phase of the project, will adopt a modular design to be compatible with multiple sports scenarios such as basketball, football, and volleyball, and be equipped with professional-grade protective facilities and intelligent sports monitoring systems to provide a safe competition space for teenagers.

2. In-depth co-construction of the education system: Cooperate with professional institutions to develop standardized basketball courses, support coach training, and establish a good education ecology.

3. Material support and spiritual encouragement: Targeted donations include protective equipment, sports equipment, etc., to meet different requirements as much as possible.

1. The sustainable evolution of the public welfare ecology

After the official launch of the public welfare project, Valorant will officially synchronize the progress of the public welfare project in stages, and will join hands with players to go to one of the public welfare venues after the completion of the project to witness the changes in these places due to love with players.

1. The paradigm of public welfare in the game industry has been innovated

The project breaks through the single donation model of traditional game charity, and builds a sustainable public welfare ecology through the triple mechanism of "product revenue binding + user emotional connection + effect visualization". The high activity of the game user group and the resonance of values provide a natural soil for public welfare innovation.

And when the competitive spirit of the virtual world shines into reality, the small kindness of each player will become the fulcrum of social progress.

About Valorant Echo Program

As Valorant's first long-term philanthropic action, Project Echo is committed to turning player support into a social force through in-game charity packs. Since its launch, the program has pledged to launch exclusive charity packages on a regular basis, and will continue to invest part of the proceeds from the sale of the gift packs into public welfare projects.