Coach Ruben Amorim avoids browsing social media

Ruben Amorim talks about the surge of social media attacks and his methods of self-protection under the intense pressure at Manchester United.

Coach Ruben Amorim is going through a highly stressful period at Manchester United, but his concern extends beyond just match results to the fierce criticism he faces on social media. Speaking to the British media, the Red Devils’ manager revealed he chooses to safeguard his mental health by avoiding any negative comments, even though this means losing potential income from online platforms.

"I don’t watch TV when they talk about Man United. Most of what they say is true, but ignoring it makes me feel better."Ruben Amorim shared with the press.

A recent investigation revealed alarming levels of online abuse in the Premier League. Over just one weekend, more than 2,000 extremist posts ranging from insults to threats of violence were directed at managers and players. Ruben Amorim, Arne Slot, and Eddie Howe were the primary targets.

He admitted that staying away from social media caused him to lose a significant source of income from advertising deals, especially on Instagram. However, the Portuguese coach believes protecting his family and maintaining a normal life is far more important. In modern football, where every mistake can become a target for attacks, building mental defenses is essential.

The BBC investigation also revealed worrying statistics: 82% of abusive comments came from platform X, formerly known as Twitter; 61% of accounts posting harmful content originated from the UK and Ireland. This highlights how toxic the online environment has become for coaches and players, especially during periods of poor performance.

Manchester United just endured their worst season since 1973-74, finishing 15th. This season, they were knocked out early from the Carabao Cup by fourth-tier Grimsby Town and currently sit ninth in the Premier League. With the pressure from poor results already high, personal attacks on social media only add to Amorim’s burdens.

Nevertheless, the Red Devils’ coach stressed that no one is tougher on himself than he is. He identified the most important thing as staying clear-headed, protecting his family, and fully focusing on improving the team rather than getting caught up in hostile online remarks.

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