Guangzhou Sports Lottery focuses on driving high-quality development as its main thread, highlighting the public welfare and brand warmth of the lottery.

At the beginning of the new year, in the mild winter of Yangcheng under sunny skies, Aunt Wang, like always, plays table tennis comfortably with her friends at the outdoor tables by the north entrance of Guangzhou Tianhe Sports Center. After the game, they walk along the smart running track and then enjoy Guangdong-style morning tea at a nearby eatery... This is Aunt Wang’s ordinary but happy routine every morning until midday.

In fact, Aunt Wang’s access to such fitness venues and facilities owes much to the public welfare funds from the Sports Lottery.

In 2025, Guangzhou proposed the work theme of "Boosting the economy, ensuring safety, hosting the National Games, and improving quality." The Guangzhou Sports Lottery Center supports the National Games' major test, coordinates all lottery-related work comprehensively, actively contributes to the successful hosting of the 15th National Games and the Paralympics, promotes the construction of Guangzhou as a strong sports city, and demonstrates the public welfare and brand warmth of the lottery.

Boosting the Economy: Public Welfare Funds Safeguard the Development of Sports

In 2025, Guangzhou’s cumulative sales of the Sports Lottery reached 8.429 billion yuan, raising 309 million yuan in municipal-level public welfare funds. Both sales and fund-raising reached record highs.

The increase in sales and public welfare funds reflects economic growth and also promotes the development of sports. For example, in 2024, Sports Lottery public welfare funds were allocated to eight areas of Guangzhou’s sports development, including subsidies for public fitness facilities, mass fitness activities, sports for the people, sports branding projects, youth sports, construction and maintenance of public sports venues, competitive sports, and sports events. In 2025, the lottery funds continue to support these eight areas vigorously.

The minor renovations of Guangzhou’s National Games venues also benefited from the support of the Sports Lottery public welfare funds.

Ensuring Safety: Thoroughly Purifying the Guangzhou Sports Lottery Market Environment

Sports Lottery retail stores serve as the showcase of the lottery’s image and the window through which lottery staff fulfill social responsibilities. To further regulate the development of Guangzhou’s Sports Lottery market, address prominent risks, and effectively maintain market order, as well as promote high-quality and safe development, Guangzhou Sports Lottery recently included all physical stores in citywide inspections, focusing on issues such as unauthorized online lottery sales, illegal group buying, and large-scale betting multipliers for concentrated rectification.

The main leader of Guangzhou Sports Lottery stated that this special rectification campaign will adhere to a "problem-oriented, treating both symptoms and root causes" principle. It will rigorously investigate and punish various violations with a firm approach, while improving long-term regulatory mechanisms. By balancing rectification and standardization, as well as supervision and service, the campaign aims to thoroughly cleanse the market ecology of Guangzhou’s Sports Lottery.

Going forward, the Guangzhou Sports Lottery Center will continue to intensify rectification efforts, strengthen follow-up and effectiveness tracking, ensure solid results from the special campaign, build a strong safety barrier for efficient governance and high-quality development of the lottery, and fully leverage the Sports Lottery’s important role in supporting sports and public welfare development.

Hosting the National Games: Creating an Atmosphere to Warm the 15th National Games

The year 2025 is the year of the 15th National Games. Guangzhou Sports Lottery, centering on the “15th National Games” and leveraging the “Lottery + National Games” approach, created a lively and orderly social atmosphere for the event. Before the opening, Guangzhou innovatively launched a “Sports + Shopping District” cross-sector integration activity, holding the “Welcome the 15th National Games, Step Out and Shine” public welfare lottery brand event at the northern section of Beijing Road Pedestrian Street. This not only warmed up the Games but also created an immersive new sports lifestyle scene. Special licensed mascots for the Games were procured and distributed to 1,420 physical stores citywide, with simultaneous decoration for the Games’ atmosphere. Citizens could immerse themselves in the vibrant spirit of the National Games from entering the stores to purchasing tickets. Additionally, a themed lottery store was opened at Tianhe Sports Center to foster excitement for the Games. The provincial launch ceremony of National Games-themed instant tickets featured an immersive check-in event from the mascot "Happy Star's" perspective, linking with the "Greater Bay Chicken" to create an entertaining cross-sector story.

“We hope through these tangible, visible ways, citizens can feel the warmth of the National Games in their daily lives,” said a Guangzhou Sports Lottery official. “These physical stores serve as bridges connecting the public with the lottery and must also take responsibility for spreading sports spirit and enhancing the event atmosphere.”

Improving Quality: Public Welfare Lottery Demonstrates Social Responsibility

Grasping key moments and major events, Guangzhou Sports Lottery carefully planned and steadily promoted a series of rich, diverse, and innovative public sports activities, vigorously promoting the concept of public welfare lottery and injecting strong momentum into nationwide fitness. On “National Fitness Day,” Guangzhou Sports Lottery held the “Step Out and Shine” themed event with three specially designed zones, attracting many citizens to participate enthusiastically. Five hundred lottery stores around Tianhe Sports Center were selected and turned into forefront promotion sites for the World Athletics Relay, alongside active on-site lottery publicity to raise awareness of the lottery’s public welfare nature. At the 2025 Guangzhou International Dragon Boat Invitational, with boats racing and drums beating, over 100,000 citizens watched, with lottery promotional elements present both online and offline. At the 2025 Guangzhou Conghua Hundred Lions Parade and Lingnan Lion King Contest, the vibrant lion dances deeply impressed the public with the lottery’s public welfare image. At the recently concluded 2025 Guangzhou Marathon, through organizing special running groups, creating themed exhibition areas, and carrying out responsible lottery publicity, the lottery demonstrated its commitment to serving people’s livelihoods and supporting economic and social development to 20,000 runners and spectators. Academician Zhong Nanshan, recipient of the Republic Medal and member of the Chinese Academy of Engineering, expressed special thanks to the China Sports Lottery for its strong support when attending the lottery-sponsored Nanshan Challenge Cup Basketball Invitational, which is a high recognition of Guangzhou Sports Lottery’s work.

Guangzhou Sports Lottery carefully crafts its brand image and independently organizes public welfare activities. At Longgui School in Baiyun District, Beishan Primary School in Haizhu District, and Xinke Primary School in Baiyun District, it held “Public Welfare Lottery, Happy Playground” events, providing solid material support for schools’ sports education and recess activities through funding sports equipment and building sports grounds. Additionally, by supporting basketball competitions, renovating sports venues, and conducting public welfare interactions, it improved the fitness environment for residents in Dongshi Town, Pingyuan County, Meizhou, while bridging rural revitalization with nationwide fitness development, ensuring sports benefits reach grassroots communities.

In enhancing the brand image of the Sports Lottery’s responsibility and public trust, Guangzhou Sports Lottery spares no effort. It invites media and industry professionals to participate in “Meet the Lottery” on-site observation activities, allowing more people to deeply understand the lottery’s transparent drawing process and decode instant ticket printing.

In 2025, Guangzhou Sports Lottery further strengthened its efforts in responsible lottery construction. Not only did it publish the city’s social responsibility report for the fourth consecutive year, but it also increased innovation and exploration, conducted in-depth research on responsible lottery topics, continuously deepened responsible lottery development, effectively safeguarded the rights of lottery buyers, and actively guided rational lottery participation.

“Public Welfare Lottery, Joyful and Kind Life!” said a Guangzhou Sports Lottery official. Although the curtain has fallen on the 15th National Games, the enthusiasm for nationwide fitness remains strong. Guangzhou’s pace toward building a strong sports city will continue steadily. In the post-National Games era, Guangzhou Sports Lottery will, as always, prioritize the people and their welfare, adhering to the principle of “from the people, used for the people,” demonstrating social responsibility and supporting Guangzhou’s high-quality development.