FIFA shocks the World Cup, the entire football community erupts.

FIFA is causing an earthquake by proposing to allow external investors to purchase shares related to the World Cup. This plan is expected to generate significant funding and ignite discussions throughout the football community.

FIFA has just announced a plan that could create a major turning point in how the commercial value of world football is exploited. According to the latest announcement, the organization intends to establish a subsidiary dedicated to commercial activities and event organization, while opening the door for outside investors to own minority stakes in the World Cup. This is considered one of the most notable changes under President Gianni Infantino.

The new company is called FIFA Forward Enterprise (FFE) will take over all commercial and operational aspects of important tournaments such as the FIFA World Cup and FIFA Club World Cup. However, FIFA will retain its role as the global governing body of football and hold a controlling stake in FFE. This model will soon be presented to the 211 member associations and the 37-member FIFA Council for review before a final decision is made.

According to FIFA, allowing investors to buy minority stakes without control rights will help generate additional capital for global football development. The organization expects the plan to triple the development funds for member associations, while also opening the opportunity for each association to access a one-time investment of up to $20 million to upgrade infrastructure, train coaches, develop national teams, leagues, community football, and women's football.

President Gianni Infantino affirmed that FIFA's goal is not to relinquish control of the tournaments. He emphasized: "This is a process of democratizing football on a global scale." FIFA also confirmed that investors will only hold minority stakes and will not participate in management. "Outside investors will only hold minority stakes in FFE and will not take on any management roles. Moreover, they are investing in a subsidiary of FIFA, not in FIFA itself. For FIFA, nothing will change."

According to multiple sources, FIFA is working with JPMorgan to find suitable investors. Although it is already one of the wealthiest sports organizations in the world with billions in revenue, FIFA believes that new capital will help many countries have better conditions to develop football. Infantino emphasized: "Football is the most popular sport in the world and a tremendous driver for human and social development." He added: "Some areas of football have turned that popularity into incredible commercial value. We welcome that success and want it to continue, because it elevates the entire sport. Our task is to ensure that the rest of football also develops at the same pace. FIFA exists to support sustainable and inclusive development everywhere in the world."

However, this proposal immediately faced strong opposition everywhere, especially from UEFA. The European football governing body believes that bringing football's assets to attract private investment is unacceptable. UEFA declared: "This has crossed the line that football governing bodies should never cross." At the same time, it emphasized: "The soul and governance system of football are not assets to be bought and sold, especially when there is a complete lack of transparency about who will benefit financially. None of us are the owners of football. And football is not something for FIFA to sell." These opposing views signal a major debate about the future of FIFA's commercial model in the coming time.