The European football body has called an emergency meeting of its 55 member associations as resistance to FIFA's tournament commercialization scheme intensifies.
The Union of European Football Associations convened representatives from all 55 member associations for an emergency meeting on the afternoon of July 30, European time. The goal is to unify a response to FIFA President Gianni Infantino's plan to establish FIFA Forward Enterprise. According to British media, the possibility of boycotting FIFA-organized tournaments has been mentioned in preliminary discussions, though it has not yet become an official option.
The controversy stems from a proposal to transfer FIFA's commercial and tournament operations into a subsidiary called FIFA Forward Enterprise. This company is expected to raise up to $4.2 billion from external investors, based on an initial valuation of around $20 billion. Private partners would hold only minority stakes and no control, while FIFA insists it will retain full authority over match schedules, football governance, and professional decisions.
If the plan is approved, each of FIFA's 211 member associations could receive up to $20 million through a special funding program. FIFA argues that the new capital would be invested in stadiums, training centers, women's football, youth football, and development projects in countries with limited resources. Establishing the new structure requires majority support from member associations and relevant approval from the FIFA Council.
However, UEFA reacted particularly strongly after learning that associations must register by September 19 to access the one-time support. The European football governing body believes FIFA is applying financial pressure and stated: "FIFA cannot continue using football to enrich themselves and their inner circle". UEFA also demands that the interests of associations, clubs, leagues, players, and fans be prioritized.
Opposition is not limited to Europe. Concacaf said it learned of the plan only through the media and press releases, expressing deep concern over the lack of consultation with relevant governing bodies. The English Football Association also confirmed it was not informed in advance, does not fully understand the accompanying conditions, and demands that FIFA disclose the proposal completely and transparently.
If UEFA, Concacaf, and other opposing federations manage to form a unified front, Mr. Infantino's plan may encounter major hurdles in the voting process. However, a tournament boycott FIFA remains an extreme option, especially as the 2027 Women's World Cup could be the first event affected. The meeting of the 55 federations is therefore not only a protest against a commercial project but could also open a new round of power struggle between the two largest football organizations in the world.