Guangzhou Sports Lottery empowers the World Athletics Relay to promote the high-quality development of sports

From May 10th to 11th, the World Athletics Relay Championship, which was first settled in China, was successfully held at the Tianhe Sports Center in Guangzhou. The world's highest-level track and field relay event attracted 727 top athletes from 43 countries and regions around the world. Guangzhou Sports Lottery empowers the event with the power of public welfare and promotes the high-quality development of sports.

In this event, the Chinese team won the "ticket" to the Tokyo World Championships in the men's and women's 4× 100-meter relay, men's × 400-meter relay, and 4×400-meter mixed relay in four events. He broke the national record in the men's 4×400m and 4×400m mixed relay. World Athletics Federation President Sebastian Coe fully affirmed and thanked Guangzhou for its high-quality hosting level, and praised the Guangzhou Organizing Committee as "world-class".

Through resource integration and innovative planning, Guangzhou Sports Lottery provides strong support and guarantee for the event: the Sports Lottery Community Chest fully supports the holding of the event and the renovation of Tianhe Stadium, and helps the venue pass the World Athletics Federation Level 1 certification.

On the eve of the event, with the "event + Huimin" model, 3,000 tickets were issued to 500 sports lottery physical stores near the Tianhe Sports Center to give back to lottery buyers, transforming the sports lottery physical stores into the forefront of the cultural communication of the event, creating an offline publicity matrix, and further stimulating the public's enthusiasm for watching the game.

Before the opening of the competition, they showed the spirit of courage and initiative, and organized more than 30 managers to devote themselves to volunteer service.

In the two-day competition, Guangzhou Sports Lottery is to organize a total of more than 100 practitioners to watch the game. They watched the game with full enthusiasm, sent their heartfelt wishes for the success of the event, and cheered for the players, shouting and cheering one after another.

It is a milestone to host the world's top events in the year of the National Games. This will not only strongly promote the popularization and promotion of Chinese sprinting and Chinese track and field, but also greatly enhance the world influence of Guangzhou, a famous sports city, and is the best "warm-up" before the opening of the 15th National Games. The relevant person in charge of Guangzhou Sports Lottery said: "We hope that by supporting international events, more people can perceive the charm of sports and the temperature of sports lottery. ”

In addition to fully supporting the world's highest-level track and field relay event, Guangzhou Sports Lottery's support for local track and field has long been integrated into the urban sports fabric. Over the years, the Sports Lottery Community Chest has rooted athletics in the streets and alleys through venue renovations, equipment upgrades and the organization of traditional track and field events, making the "sports field at the doorstep" a convenient choice for citizens to exercise. This long-term investment has not only cultivated a strong track and field atmosphere, but also built a pyramid-style talent selection system to provide fresh blood for professional events. At the 2025 Guangzhou Track and Field Group Competition, 500 young athletes ran for their love, showing the vigorous vitality of local track and field.

Since its inception in 2012, the Sports Lottery Community Chest has always been a solid backing for the event. According to the announcement of the Guangzhou Municipal Sports Bureau over the years, the Community Chest supports the organization of events, medical supplies, cultural dissemination and other links, and every detail carries the original intention of "from the people, for the people".

During the 2023-2024 Guangma period, Guangzhou Sports Lottery has set up a 100-person running group for two consecutive years to convey the concept of public welfare, and set up a theme display area at the end of Huacheng Square, through the interactive installation of "Burn Your Calories" and the use of the Community Chest, so that runners can feel the connotation of "every step is public welfare", so that the vitality of the city and the spirit of sportsmanship complement each other.

From the in-depth cultivation of local track and field sports, to the annual Guangzhou-Malaysia boom, and then to the World Athletics Relay Championships that settled in China for the first time, Guangzhou Sports Lottery's public welfare practice connects national fitness and international events: it not only injects vitality into grassroots sports by supporting fitness facilities and mass sports activities, but also provides important guarantees for professional events, improves the city's energy level, and injects continuous momentum into the high-quality development of Guangzhou's sports industry.

For more than 30 years, the meager strength of Guangzhou Sports Lottery has become a majestic force. When the world's attention is focused on Yangcheng, it is not only the passion of competition, but also the consistent public welfare adherence of China Sports Lottery, so that the light of sports illuminates every corner of the city.