Experience the rhythm of the Australian Open: Melbourne's blend of slow and fast

Melbourne’s relaxed lifestyle is hidden in the scent of coffee and the ringing of trams, a casual city stroll with no set goal. Yet in January, the city pulses with another kind of speed as the Australian Open fuels the entire town with energy.

First, rush to the popular YONEX pop-up shop in the city, operating daily from 11 AM to 7 PM until January 28th, at 371 Lonsdale Street, featuring unexpected visits from tennis stars.

Right upon entering, the eighth-generation VCORE grabs your attention with its striking colors, truly a standout on the court and a hot topic. Beyond looks, it delivers powerful performance. The eighth generation features an upgraded 4S rotation system, offering a larger sweet spot and faster rebound, maximizing spin capabilities so you can effortlessly hit sharp, curved shots.

The store also houses the same stringing machine used at the Australian Open. YONEX has provided stringing services for the tournament for 11 consecutive years, ensuring every string is tensioned precisely to give players confidence on the court.

Additionally, the ezone percept series rackets, new apparel, shoes, bags, and vibration dampeners are all available for purchase at the pop-up. There are also fun tennis mini-games where you can experience the performance differences of various rackets and compete for high scores.

Melbourne’s slow pace reflects a relaxed lifestyle, while the Australian Open brings fast-paced passion to the courts. This hidden gem of a pop-up store is a must-visit for Melbourne locals.

Share in the comments which gear you’re most excited to pick!