What does it mean that the number of online viewers on Xiaohongshu during the World Cup surged 55 times? A platform leap behind a single number.
On the night of the opening match, live streaming viewers on Xiaohongshu increased times compared to before the tournament, breaking the platform's historical peak. Many media outlets treated this number as just a traffic story. But if you take the time to dig deeper, its significance goes much deeper than 'record-breaking'. It's not merely a magnitude jump, but a shift in user behavior patterns. The core user behavior on Xiaohongshu has been browsing images and swiping through short videos—fragmented and passive.
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